Gordon Holland Takes Listeners on a Mixed Genre Journey of Catchy Hooks and Intriguing Narratives With EP, “Skipping Stones On A Salt Lake”
Australian alternative singer-songwriter, Gordon Holland releases his mixed genre, four track EP, ‘Skipping Stones On A Salt Lake’. Recorded and engineered by Harrie Kingston, Mixed by Digby Gillings and mastered by Lion Dance Records, ‘Skipping Stones On A Salt Lake’’ is an exploration of numerous themes that fluidly move between the nature of change, absence…Continue reading→
Lights, Camera, Music: A Guide to Creating Engaging Music Videos
Music videos give artists a unique stage to express their creativity and establish a personal connection with their audience. A visually stunning music video can increase audience engagement, build brand awareness, and increase album and live performance ticket sales. From straightforward performance-based clips to intricate productions with cinematic narrative and visual effects, music videos have…Continue reading→
How to Create a Budget for Your Music Release as an Independent Musician
As an independent musician, releasing new music can be an exciting and rewarding experience. However, it can also be expensive, especially if you want to produce high-quality recordings, promote your music, and plan a tour or concert. That’s why it’s essential to create a budget for your music release to ensure that you can afford…Continue reading→
Getting Your Music Heard: A Guide for Independent Musicians to Get More Radio Airplay
As an independent musician, getting your music heard can be a daunting task. With the vast amount of music available online and the difficulty of breaking through to mainstream channels, it can feel like an impossible feat to get your songs played on the radio. However, radio airplay can be a game-changer for independent artists,…Continue reading→
Miley Cyrus’ “Flowers”: The Power of Controversy in Music Marketing
Miley Cyrus‘ latest single, ‘Flowers’, has been a controversial release that has made the most of the power of implication and controversy. As an independent musician, what can you learn from this approach to marketing? Context Firstly, it’s important to understand the context around Cyrus’ release. As a former child star and the daughter of…Continue reading→
7 Tips for Independent Musicians to Nail Great Media Interviews
As an independent musician, media interviews are a crucial part of your journey to success. They provide a great opportunity to reach a wider audience and get your music out there. Whether you’re conducting an interview for a blog, podcast, or any other form of media, it’s important to ensure that you make the most…Continue reading→
Crowdfunding for Musicians: A Guide to Successful Fundraising Campaigns
Developing a successful crowdfunding campaign can be a great way for independent musicians to fund their projects. However, it takes careful planning and execution to achieve the desired results. In this article, we’ll go through some key steps that musicians can take to create a successful crowdfunding campaign. What Is Crowdfunding? Crowdfunding is a fundraising…Continue reading→
Crafting Your Story: A Guide to Creating a Successful Press Kit for Musicians
As a musician, it can be tough to cut through the noise and get noticed in the crowded world of music. That’s where a press kit comes in. A press kit is a collection of materials that you can use to pitch yourself to media outlets, promoters, and other industry professionals. It’s essentially your elevator…Continue reading→
The Power of Playlists: A Guide for Independent Musicians to Reach New Audiences
As an independent musician, getting your music heard by a wider audience can feel like an uphill battle. With so many musicians vying for attention, it can be difficult to stand out and make an impact. That’s where third-party playlists come in. Playlists have become an increasingly important tool for music discovery, and being featured…Continue reading→
The Power of a Strong Brand: How Independent Artists Can Stand Out in the Crowd
In today’s music industry, there are more independent artists than ever before, making it increasingly difficult to stand out and make a name for yourself. This is where the power of a strong brand comes in – it helps you to differentiate yourself, establish your unique identity, and make a lasting impression on your audience….Continue reading→