Music PR put simply is the promotional campaign or strategy used to promote you as an artist and the music that you are putting out into the world. It is the image that is created of your art and of you as the artist in a public forum. This is performed through the use of media outlets, blogs, radio, podcasts, television and so much more.
Please be aware that while we do everything possible to ensure that you receive as much PR as possible, we are not able to guarantee how much publicity you will receive. Once we have pitched to media outlets, it is their decision as to whether they would like to play your music, publish or interview you. This being said, we will work together to create the most interesting storylines for your PR, that will be most likely to capture the attention of media outlets.
It is also important to consider what you would like to do once you receive the publicity. This will entirely depend on your goals as an artist. Where would you like to direct the people who discover you? If you direct them to your website, is your website then set up to direct them to your mailing list or to purchase your music? PR is one of the ways for people to initially discover you.. It is important to plan the next step that you would like them to take, once they do discover you. This will ensure that they keep coming back for more.