As an independent musician, getting your music heard can be a daunting task. With the vast amount of music available online and the difficulty of breaking through to mainstream channels, it can feel like an impossible feat to get your songs played on the radio. However, radio airplay can be […]
PR Campaigns
Miley Cyrus‘ latest single, ‘Flowers’, has been a controversial release that has made the most of the power of implication and controversy. As an independent musician, what can you learn from this approach to marketing? Context Firstly, it’s important to understand the context around Cyrus’ release. As a former child […]
As a musician, it can be tough to cut through the noise and get noticed in the crowded world of music. That’s where a press kit comes in. A press kit is a collection of materials that you can use to pitch yourself to media outlets, promoters, and other industry […]
As an independent musician, standing out in a crowded industry can be a challenge. However, utilising effective visuals in independent music promotion can help set you apart and build your personal brand. Photos have the power to capture the essence of your music, convey your personality and style, and create […]
As an independent musician, your music is your passion and your career, and you want to get it in front of as many people as possible. That’s why music PR is so important – it’s the process of promoting your music and establishing yourself as an artist in the industry. […]